Start-ups are companies that are only between one to five years old. They are unstable businesses that require a lot of care and attention. These businesses can be hard to manage, but any business owner can sustain their start-up and turn it into a successful business with enough determination and creative thinking.
About 21% of start-ups fail in the first year. This number increases to 30% in the second year and 50% in the fifth year. Only half of the small businesses reach the end of the start-up phase. Those who face a high failure rate during the 10th year of their business. It’s challenging to keep a business afloat, especially during a pandemic. However, experts believe that gaining and retaining customers is the best way.
Letting people know that your business exists the first step into your start-up success. However, before you even start your business, you need to let people know that you’re in business. Here are ways you can do that.
Telemarketing
Telemarketing is one of the oldest forms of marketing, but it’s considered one of the most effective. It essentially helps you gain leads and traction for your company for a fraction of the price of other marketing strategies out there. It’s as simple as hiring a good cold-calling company and letting them do the work. You give them time to generate leads and then capitalize on them.
It’s a simple strategy and one that almost any small company can afford. However, if you don’t want to
spend any money on your starting marketing campaign. Then you have to consider social media.
Social Media Marketing
About 82% of the population in the US have social media. That’s about 200 million people viewing all sorts of posts and advertisements daily. For many, this is their source of news and entertainment for the day, and it’s the first and last thing they look at in the day.
If you’re not capitalizing on this free marketing tool, then you’re making a big mistake. It’s time for you to make a social media account for your company and get people to recognize you. If your target audience is the younger generation, this becomes a vital marketing tool, as all of them can be found on this platform. Social media is good, but when combined with content marketing, you can create big ripples in your industry.
Content Marketing
Content marketing requires a bit of fund unless you’re talented enough to do it yourself. Content marketing is a marketing strategy that allures consumers into your brand. The content you produce will generate leads and help you create a foundation for your brand. Content can come in blogs, videos, and even music. It’s all about generating content on a daily or weekly basis.
You must produce content regularly if you’re on social media platforms like YouTube and Instagram. We’re talking about one post every three to five days. Your presence is important in this marketing strategy, and you shouldn’t lose your relevance. So post as often as you can.
Host Virtual Events
Virtual events are becoming more popular because of the pandemic, and you should host a couple for your start-up.
Virtual events can help you gain a lot of traction in a short amount of time. You can host an open virtual event through Zoom, supporting up to a thousand people. You can launch your products and services in this way.
Don’t be afraid of the costs. Virtual events are practically free unless you add certain features to your event. Then, you only have to pay for your subscription to the online streaming platform, which you might already be doing right now for your online meetings. If you want to fully capitalize on all of these strategies, then you should consider letting an influencer help you out.
Influencer Marketing
Influencer marketing is a modern form of marketing that neatly ties up our list of marketing strategies for start-ups. We know it’s pretty expensive, but you don’t have to spend thousands of dollars on a famous influencer. You can invest in a micro-influencer instead.
Micro-influencers are those who have 100,000 to 500,000 followers. These influencers are far better when it comes to pricing and content. In addition, they are more likely to create personal and dedicated content for your company than big-shot influencers.
By using micro-influencers to supplement the marketing strategies above, you can gain the necessary audience you need for you to start your business. If you can convert this through some customer acquisition strategies, then you’re golden for the coming years. It can even lead you to success.