You know how much work goes into creating a painting as an artist. You also know that making a profit from your art can be challenging. According to the 2018 National Survey of Artists’ Earnings and Working Conditions, only half of all visual artists make more than $20,000 a year. You don’t have to be part of that other half. With the right strategies, you can profit from your art paintings and turn your passion for art into a thriving business. See some of the best tips for maximizing your profit potential with art paintings below.
1. Market Your Work Online
Having an online presence is essential if you want to succeed in selling your artwork. Investing in quality photography of your paintings is an important part of marketing yourself as an artist since buyers can get a better idea of what the actual painting looks like before they purchase it. You want to create a website or online portfolio that showcases your work in the best light possible. This way, potential buyers can browse your work without leaving their houses.
Additionally, try to stay active on social media platforms such as Instagram, Facebook, and Twitter. Social media is a great way to advertise your art and may attract potential buyers looking for something specific. You can also link your website to these social media accounts so that people can find you easier.
2. Consider Selling Reproductions
Selling reproductions of your paintings can be a great way to maximize your profit potential. It allows you to sell multiple copies of the same painting, which means more money in your pocket. Additionally, they’re often much easier to ship than originals, saving you time and money on shipping costs. Don’t forget to include a Certificate of Authenticity with each reproduction you sell, as this will add value and help your buyers feel more confident in their purchase.
You should consider working with a fine art reproduction company that uses high-end materials and printing techniques to ensure your reproductions look as close to the original as possible. These companies may also handle sales and distribution, allowing you to focus on creating more artwork. Look for companies offering good customer service and competitive prices to get the best value for your money.
3. Price Strategically
Pricing is key to making a good profit from your art paintings. When pricing out each piece, consider its size, complexity, the medium used, and any other special elements that went into creating the painting and decide how much effort and time went into its production. Always keep in mind that you need to be able to make a profit from each sale.
It would be best if you didn’t undervalue yourself or your work; pricing too low means you won’t make as much money as possible on each sale. On the other hand, pricing too high might scare off potential buyers who may feel they are being taken advantage of. Finding the balance between these two extremes is essential to maximize profits without deterring customers from buying. Research the prices of similar works and consider where your artwork falls in terms of quality, complexity, and market value to help you come up with a reasonable price.
4. Network Effectively
Networking effectively is one of the most important things you can do to ensure success with selling your artwork—in person or online. Get involved in local arts organizations and attend events where you can meet fellow artists who can provide insight on growing their businesses successfully and offer feedback on improving yours. Networking also provides collaboration opportunities that allow for more exposure for both artists involved, leading to more sales and, therefore, more profits.
A good way to build your network is by joining art communities on social media. This allows you to connect with artists, curators, and galleries who can help promote your work and get it in front of potential buyers. Look for online forums and groups connected to the type of art you make and get involved in conversations and discussions. This will help you make connections and become more visible within the art world.
Making a good profit from art paintings isn’t easy, but it isn’t impossible either! By following these tips, such as strategically pricing each piece, effectively networking with other artists, and investing in quality photography for online marketing, you’ll be well on your way towards success with selling your artwork professionally! Always remember to stay passionate and committed to your craft, and you’ll be able to take advantage of the numerous opportunities that come your way. With the right strategies, you have the potential to make a great profit from your art paintings.