Amid the COVID-19 crisis, health and wellness have become the top priority of businesses from various industries. Companies and organizations are looking to protect people from the threat of the novel coronavirus. Along with this is to promote the people’s physical health, mental stability, and overall well-being.
For this reason, the spa industry has become relevant during the pandemic. Let’s take, for instance, the med spa segment and how it has combined both the medical clinic and traditional spa. As people seek to pamper themselves, your spa business must be ready to serve them. Unfortunately, forced closures left your spa in limbo last year. But as it has reopened this year, you must do what it takes for your business to thrive and flourish.
Fret not, as we’ve rounded up some practical business tips for you. That said, here’s how to boost your spa business during this pandemic:
1. Protect your business finances
The pandemic forced many businesses to close temporarily last year. It included the spa in the health and wellness industry as it isn’t necessarily considered essential. As such, imagine how it has significantly impacted your business finances.
But thanks to financial assistance for small businesses, your spa can seek financial help whenever necessary. Other financial options you can resort to include lowering your property lease, payment deferment for your business loan and applying for grants.
2. Offer discounts, promos, and exclusive deals
As your spa business has reopened this year, be robust in your marketing approach to attract more and more clients. However, doing so can be difficult due to people’s financial constraints and some pandemic restrictions.
For this reason, the best course of action is to offer discounts and promos to entice clients. You can also offer exclusive deals to regular clients so that they will keep on coming back.
3. Sell health and wellness products online
As a spa business, you may have a supply of products for health and wellness. These may include scented oil candles, ice rollers, deep-tissue massagers, as well as lotion and body wash products.
As you get these products from suppliers at discounted prices, consider selling these products as well. Doing so is one practical way to generate money, apart from offering spa services.
4. Provide virtual services
Aside from selling products online, you can also offer virtual services. If they can’t visit your spa due to the pandemic, you can reach out to them instead. That said, offer health and wellness classes and workshops.
A few examples of virtual services include hosting a make-up class and holding online therapy sessions for your clients. While at it, promote some of your spa products so you can generate more income.
5. Upgrade your amenities and resources
During the lockdowns, it could have been a great idea to upgrade your facilities and amenities. That way, you have something more to offer as soon as your business reopens. However, it’s never too later to update your facility.
That said, you can install led lighting, update your tubs, invest in bath controls, and purchase massage devices. Ultimately, excellent amenities and complete resources can translate into a boost in your spa business.
6. Set health and safety measures in place
The greatest obstacle to the overall success of your spa business is the threat of the novel coronavirus. As such, many people will be hesitant to visit your place for spa services. If you want to attract more and more clients, be sure to set health and safety measures in place.
That said, comply with the business protocol set forth by agencies such as the Centers for Disease Control and Prevention (CDC). For the most part, these include property disinfection, mask-wearing, social distancing, frequent hand-washing, and regulating the number of clients in your facility.
7. Resort to digital marketing
As soon as you reopen your spa business, be aggressive with your service promotion. Let your regular clients and target prospects that your business has reopened, ready to serve them.
When it comes to this, digital marketing is the key. You can implement online marketing strategies such as search engine optimization (SEO) for online visibility, content marketing for service promotion, and social media marketing for client engagement. Other marketing campaigns include pay-per-click (PPC) advertising for website traffic and email marketing for product promotion.
Amidst the COVID-19 crisis, now is the best time to boost your spa business. Be sure to consider some business tips recommended above— from protecting your finances to upgrading your resources to employing digital marketing. With all these in place, you’ll be able to grow your spa business, even amid the pandemic!